The Negligence of Conservation and Environmental Communication in the Nature Tourism and Adventure Programs on Television

DOI: 10.5281/zenodo.1323011

  • Herlina Agustin Faculty of Communication Sciences Universitas Padjadjaran
  • Dadang Rahmat Hidayat Faculty of Communication Sciences Universitas Padjadjaran Bandung
  • Dandi Supriadi University of Gloucestershire, UK
Keywords: Environmental communications, conservation, nature tourism, adventure, television program, Indonesian Broadcasting Commission


Nature tourism and adventure program is one of the most popular programs on Indonesian television. However, these kinds of programs were often ignoring the environmental aspects. As a result, conservation issues were neglected because the main purpose of the program was only to show the audience the luxury of the trip. One of the cases could be seen on “The Beautiful Adventurers” program on Trans7, which was aired on Sunday, April 22nd, 2018. This particular episode showed the hosts were consuming a “Kima”, a kind of giant clams that is protected by the law. Harsh criticism from environmental activists spread on social media, even before the show ended. This study took this incident with an explanatory case study method to analyze it from the perspective of environmental communication. The results showed that the crew did not have awareness about the conservation issues and was more attracted by the tour guides’ persuasion rather than following the regulations that have been established both by the Government and the international conventions. This study suggests Indonesian Broadcasting Commission include conservation material in the Broadcasting Standard Guidelines to persuade more specific regulation for similar programs on Indonesian televisions that support environmental communication and natural resource preservation.

Author Biographies

Herlina Agustin, Faculty of Communication Sciences Universitas Padjadjaran

Dr. Herlina Agustin is currently the Head of Department of Mass Communication at the Faculty of Communication Sciences. Her interests are in journalism studies, development studies, and environmental communications.

Dadang Rahmat Hidayat, Faculty of Communication Sciences Universitas Padjadjaran Bandung

Dr. Dadang Rahmat Hidayat is currently holding the position as the Dean of a Faculty of Communication Sciences Universitas Padjadjaran. As a lecturer, he is a faculty member at the Department of Mass Communication, with the specialties in Media Law Studies, Political Communication, and Environmental Journalism (specifically in water journalism).


Dandi Supriadi, University of Gloucestershire, UK

Dandi Supriadi is a member of the Faculty of Communication Sciences Universitas Padjadjaran, who is currently undertaking Doctoral study and research in the United Kingdom. Dandi is studying under Ph.D. Media Film and Communication Studies at the University of Gloucestershire. His specialties are in Inter-cultural Communications, Environmental Journalism and Online Journalism Studies. His research is in the area of online journalism practice, especially the implication of "curation journalism" in the contemporary practice of social media journalism.


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